So what happens when SJWs get furious about a weight loss/protein supplement ad that suggests maybe some people don't have 'beach body ready' physiques? They complain, and sign petitions, demanding the ad be withdrawn while talking about how sexist and body-shaming it is.
Alright. Annoying perhaps, insofar as I disagree with them, but such is life.
Now, what happens when the CEO of the company tells them to get bent and rejects their arguments altogether - and in public - to the celebration and support of purchasers?
The government steps in and censors their ad.
To the delight of said SJWs.
All that bullshit about 'we just want to criticize, is that so wrong?' that they mouth off about now and then is exactly that: bullshit. Their interest in criticizing is predicated on getting results. Not 'the possibility of results', but immediate results. If that doesn't work, they have very little trouble flat out censoring you if it's within their power.
And, it turns out - it often is.
Which is exactly why they have to be resisted at all levels. These are not people you can negotiate with. They do not live and let live. They do not agree to disagree - unless they are pinned, helpless, and are looking desperately for any way out so they can scurry away to immediately plot their revenge.