The mainstream right-wing is forever trying to capture the War on Women banner from the left-wing.
You know what the REAL war on women is? Abortion! Let's talk about sex-selective abortion.
Or maybe it's illegal immigration? Let's talk about those misogynistic muslims!
I'm pretty sure it's also, uh... minimum wage! Why, it will lead to more employees being let go, and I'll bet you a good share of them will be women!
And so on, and so on.
I know this is supposed to be crafty thinking, or at the very least a sincere criticism of legitimate problems, but really - it just seems so bland, predictable and unconvincing. Lots of stoic posing and rehearsed lines, in the desperate hope that something will catch on. It hasn't managed to stick since it's been tried, but mainstream right-wing politics often functions as a circle of hell for people in marketing: non-stop re-application of failed advertising campaigns.
Welcome to the GOP! Your punishment is trying to sell the political equivalent of New Coke - forever.