That's the only conclusion I can come to, glancing at his most recent column.
I'll spare you the link, and I'll summarize his lesson: the best way to fight political correctness and SJWs is to avoid doing anything that will upset them. See, by upsetting them you prove them right, and then they just hate you. But if you try mightily to avoid all that, and attempt to give long, drawn out, esoteric and intellectual arguments instead... well, they'll hate you. But then they'll have less of a reason to, so in a way you win!
What I marvel at is how French can still repeat these lines and yammer on about the best way to fight a war that French and company consistently lost ground on, but barely fought at all. It's like telling the NRA that they have to be reasonable, that when they stock up on AK-47s and pick up concealed carry licenses they're only confirming the worst fears of their enemies. So far the wages of confirming those fears has been the massive spread of concealed carry laws and the NRA being able to stand up to one piece of gun control legislation after the other.
Come to think of it, I recall the LGBT forces being as absolutely obnoxious and in your face as possible. Now they're in a position of cultural dominance.
What's progress looking like at National Review lately? At this point, the only form of it is in hoping and praying that Trump loses the election, so they can say 'I told you so!' moments before their magazine folds due to lack of funds.
Smart money says to do the opposite of whatever French and company advise.