One thing #NeverTrump people don't appreciate about Trump's political success is this: it's actually the result of people taking to heart the advice of the GOPe and (eventually) the #NeverTrump people.
See, the right-wing was told by the GOPe: you guys have to start compromising. You can't win on every platform you want to win on - something's going to have to give. So start compromising, start giving up on this or that issue for the sake of political success.
Which is exactly what Trump's supporters by and large did.
The wrench in the plan was that the expectation was the grassroots right would give up on issues the GOPe wanted them to give up on. Give up on abortion and immigration, and in exchange we'll be able to better advance free trade and foreign wars. The very idea that, given the choice, plenty on the right would gladly sacrifice foreign wars and free trade? That was unthinkable. After all, don't the people revere good ol' George W. Bush?
Didn't they stop to think that maybe a lot of us were *already* compromising by siding with them to begin with? That unlimited free trade and endless foreign wars didn't animate us, but were instead the things we were willing to put up with to achieve our other goals?
This is what compromise looks like, #NeverTrump. Thank you for your winning advice.